Pepsi Holiday Spice Hits
Store Shelves This Week
PURCHASE, N.Y., Nov 4, 2004 /PRNewswire-FirstCall via COMTEX/ -- This
week, Pepsi kicks off the holiday season with the launch of Pepsi
Holiday Spice, a festive addition to Pepsi's beverage portfolio that
adds a hint of traditional holiday spicy flavors to the great taste of
Available in 20-ounce bottles, two-liter bottles and 12 packs of
12-ounce cans, the unique taste of Pepsi Holiday Spice will be on
shelves throughout the holiday season from now through the end of the
From the very first gifts of frankincense and myrrh to the spice cake
we enjoy today, spices and the holidays have always gone together. Food
and drink are central to the holiday cheer, making Pepsi Holiday Spice
the perfect and fun complement to the celebrations.
"We're hoping to add a little extra fun to the holidays," said Dave
Burwick, SVP and chief marketing officer of Pepsi-Cola North America.
"From its unique, spicy taste to its nostalgic packaging, everything
about Pepsi Holiday Spice has been designed to mix fun new twists with
the best of old traditions."
A new television commercial will support the launch. Created by BBDO
New York, this 15-second commercial features a Pepsi delivery truck
driven by four bickering elves desperately trying to navigate the
streets of a small town. The ad will run on a broad selection of cable
networks including TBS, ESPN, Food Network and Lifetime beginning next
week with the seasonally appropriate tagline, "'Tis the Cola."
About Pepsi-Cola North America:
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the
$4 billion refreshment beverage unit of PepsiCo Inc. in the United
States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi
Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain
Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug,
Slice, Aquafina, Dole single- serve juices, Tropicana Juice Drinks and
SoBe. The company also makes and markets North America's best-selling
ready-to-drink iced teas and coffees, respectively, via joint ventures
with Lipton and Starbucks.
SOURCE Pepsi-Cola North America