World-Famous Grauman's Chinese Theatre Included in Multiyear Pouring Rights
Pact
ENCINO, Calif., October 24, 2001
- Mann Theatres today announced a multiyear agreement with Pepsi-Cola Company,
making Pepsi its exclusive supplier of carbonated and non-carbonated refreshment
beverages. Effective November 1, 2001, the pact includes all 30 Mann Theatre sites,
located primarily in Southern California and Colorado, as well as the
prestigious Grauman's Chinese Theatre in Hollywood, which has hosted several
movie premieres and star-studded celebrity events. "Pepsi brings us the choice, service and innovation that we need to
satisfy our customers," said Ben Barbosa, CEO of Mann Theatres. "They
are approaching this relationship with an unsurpassed quality platform and
strategic insights for us to combine forces and generate even greater customer
value. We're always looking to give our customers the ultimate theatre
experience, and Pepsi is with us every step of the way." Mann Theatres and Pepsi will work together to develop marketing programs and
create opportunities to leverage other Pepsi properties into joint promotions
with Mann. "This is an exciting time to be partnering with Mann Theatres,"
said Bill Glenn, president of Pepsi-Cola North America's Foodservice Division.
"They operate some of the very best theatres in the West and are one of the
main entertainment venues contributing to the revitalization of downtown
Hollywood. We are especially proud to be involved with Mann as they prepare to
celebrate the 75th anniversary of Grauman's Chinese Theatre in 2002." Grauman's Chinese Theatre, a historical landmark, is the most famous movie
theatre in the world. With its exquisite restoration and the adjoining addition
of a brand new state-of-the-art six-plex, Mann is playing an integral role in
restoring the grandeur of Hollywood. Mann Theatres owns and operates 30 theatres with 177 screens in California
and Colorado. In addition to Grauman's Chinese Theatre in Hollywood, Mann also
operates the Village, National and Bruin Theatres in Westwood Village. These
four theatres, rich in history and highlighted by their spectacular
architecture, are among the most prestigious in the industry, hosting frequent
star-studded world premieres and other lavish events. While they are integral to the Mann Theatres legacy, the company also
operates many modern multi-screen complexes. Like the movie palaces of Hollywood
and Westwood, they are designed to offer the finest entertainment experience in
an environment unrivaled for cleanliness, comfort and convenience presented with
cutting-edge technology. Headquartered in Purchase, N.Y., Pepsi-Cola Company (www.pepsi.com)
is a division of PepsiCo, Inc. (www.pepsico.com).
Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain
Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Pepsi
Twist, Aquafina, Dole single-serve juices, FruitWorks and SoBe. The company also
makes and markets the country's best-selling ready-to-drink iced teas and
coffees, respectively, via joint ventures with Lipton and Starbucks. # # #