Launches Today

Drink Pepsi and Mountain Dew, Get Stuff from Sony Music, Universal Music Group, EA Video Games, Sony Pictures Entertainment, Sam Goody, Yahoo! Shopping and Others

Pepsi and Yahoo! Joint Program Features Millions of Downloads and Merchandise Valued at Nearly $20 Million

PURCHASE, N.Y., October 1, 2001 -, one of the year 2000's most successful online promotions, is back. The program allows consumers to earn points for music downloads, online gaming subscriptions, discounts and many other digital awards or consumers can instantly win merchandise from some of the world's biggest brands: Pepsi, Sony Music, Universal Music Group, Electronic Arts, Sam Goody, Sony Pictures Entertainment, Vans, Yahoo! Shopping, Ch@tables and many others.

Here's how it works: 2001 marks the latest effort in a marketing alliance between Pepsi-Cola North America and Yahoo! (Nasdaq: YHOO). Two new television commercials featuring the bands Smashmouth and 3LW begin airing next week and continue through the fall. In the spots, produced by BBDO New York, the bands make surprise appearances in a teenager's bedroom. Additionally, rising stars City High, Christina Milian and Play are featured in three radio spots.

Headquartered in Purchase, N.Y., Pepsi-Cola North America ( is the beverage division of PepsiCo, Inc. ( in the United States and Canada. Its brands in the U.S. include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Aquafina, FruitWorks and SoBe. The company also makes and markets North America's #1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.

EDITOR'S NOTE: For visuals or for the commercial, please contact Lisa Castaldo at 914-253-2664 or

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