Drink Pepsi and Mountain Dew, Get Stuff from Sony Music, Universal Music
Group, EA Video Games, Sony Pictures Entertainment, Sam Goody, Yahoo! Shopping
and Others
Pepsi and Yahoo! Joint Program Features Millions of Downloads and
Merchandise Valued at Nearly $20 Million
PURCHASE, N.Y., October 1, 2001
- Pepsistuff.com, one of the year 2000's most successful online promotions, is
back. The program allows consumers to earn points for music downloads, online
gaming subscriptions, discounts and many other digital awards or consumers can
instantly win merchandise from some of the world's biggest brands: Pepsi, Sony
Music, Universal Music Group, Electronic Arts, Sam Goody, Sony Pictures
Entertainment, Vans, Yahoo! Shopping, Ch@tables and many others. Here's how it works: PepsiStuff.com 2001 marks the latest effort in a marketing alliance between
Pepsi-Cola North America and Yahoo! (Nasdaq: YHOO). Two new television
commercials featuring the bands Smashmouth and 3LW begin airing next week and
continue through the fall. In the spots, produced by BBDO New York, the bands
make surprise appearances in a teenager's bedroom. Additionally, rising stars
City High, Christina Milian and Play are featured in three radio spots. Headquartered in Purchase, N.Y., Pepsi-Cola North America (www.pepsi.com)
is the beverage division of PepsiCo, Inc. (www.pepsico.com)
in the United States and Canada. Its brands in the U.S. include Pepsi, Diet
Pepsi, Pepsi ONE, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice,
Wild Cherry Pepsi, Aquafina, FruitWorks and SoBe. The company also makes and
markets North America's #1 ready-to-drink iced teas and coffees, respectively,
via joint ventures with Lipton and Starbucks. Yahoo! Inc. is a leading global Internet communications, commerce and media
company that offers a comprehensive branded network of services to more than 200
million individuals each month worldwide. As the first online navigational guide
to the Web, www.yahoo.com is
the leading guide in terms of traffic, advertising, household and business user
reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest
audience worldwide. The company also provides online business and enterprise
services designed to enhance the productivity and Web presence of Yahoo!'s
clients. These services include Corporate Yahoo!, a popular customized
enterprise portal solution; audio and video streaming; store hosting and
management; and Web site tools and services. The company's global Web network
includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has
offices in Europe, Asia, Latin America, Australia, Canada and the United States. Yahoo! and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc. EDITOR'S NOTE: For visuals or for the commercial, please contact Lisa
Castaldo at 914-253-2664 or lisa.castaldo@pepsi.com. # # #
All other names are trademarks and/or registered trademarks of their respective
owners.