Diet Pepsi to Award One Lucky Person Super Bowl Tickets for Life
Winner to be Randomly Selected from Registered Participants of Ultimate Fantasy Football Game on NFL.com

PURCHASE, N.Y. - September 7, 2005 - Attending a Super Bowl game is often considered a once-in-a-lifetime experience, now one football fan will win tickets to the biggest sporting event of the year - for life.

Winning is simple. Fans who register for Diet Pepsi's "NFL Rookie Challenge: The Ultimate Fantasy Football Game" will be automatically entered for a chance to win Super Bowl tickets for life. Plus, the points leader at the end of the season will win a trip for two to the 2006 NFL Draft.

Here's how the game and sweepstakes works:

Diet Pepsi NFL Rookie Challenge: The Ultimate Fantasy Football Game

 

  • Register to play at www.nfl.com/dietpepsi.

     

  • Each week of the season, participants will select four NFL players for their team: a wide receiver, running back, quarterback and one rookie. They will accumulate points based on their players' performances.

     

  • The fans with the highest points totals each week will win official NFL merchandise.

     

  • The person who garners the most cumulative points over the 17-week NFL season will win a trip for two to the 2006 NFL Draft.

     

  • The game ends January 8, 2006.

     

Win Super Bowl Tickets for Life Sweepstakes

  • Each person who registers for Diet Pepsi's "NFL Rookie Challenge: The Ultimate Fantasy Football Game" will be automatically entered into the "Super Bowl Tickets For Life" sweepstakes.

     

  • One grand prize winner will be randomly selected and will receive two Super Bowl tickets for life (60 years) or a trip for two to the Super Bowl for 10 years or a cash value.

     

  • The sweepstakes runs through January 13, 2006.

     

Diet Pepsi is the official soft drink of the NFL. Diet Pepsi's "NFL Rookie Challenge: The Ultimate Fantasy Football Game" and the "Win Super Bowl Tickets for Life" sweepstakes are a part of Diet Pepsi's NFL Rookie platform, which includes the Rookie of the Year program. Fans vote for their favorite NFL rookie each week at NFL.com and the rookie with the most votes at the end of the season will be awarded the Diet Pepsi NFL Rookie of the Year Award at the Super Bowl.

About Pepsi
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, FlavorSplash, Aquafina Sparkling, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

SOURCE: Pepsi-Cola North America
Pepsi Holiday Spice Hits Store Shelves This Week

PURCHASE, N.Y., Nov 4, 2004 /PRNewswire-FirstCall via COMTEX/ -- This week, Pepsi kicks off the holiday season with the launch of Pepsi Holiday Spice, a festive addition to Pepsi's beverage portfolio that adds a hint of traditional holiday spicy flavors to the great taste of Pepsi-Cola.

Available in 20-ounce bottles, two-liter bottles and 12 packs of 12-ounce cans, the unique taste of Pepsi Holiday Spice will be on shelves throughout the holiday season from now through the end of the year.

From the very first gifts of frankincense and myrrh to the spice cake we enjoy today, spices and the holidays have always gone together. Food and drink are central to the holiday cheer, making Pepsi Holiday Spice the perfect and fun complement to the celebrations.

"We're hoping to add a little extra fun to the holidays," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "From its unique, spicy taste to its nostalgic packaging, everything about Pepsi Holiday Spice has been designed to mix fun new twists with the best of old traditions."

A new television commercial will support the launch. Created by BBDO New York, this 15-second commercial features a Pepsi delivery truck driven by four bickering elves desperately trying to navigate the streets of a small town. The ad will run on a broad selection of cable networks including TBS, ESPN, Food Network and Lifetime beginning next week with the seasonally appropriate tagline, "'Tis the Cola."

About Pepsi-Cola North America:

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single- serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

SOURCE Pepsi-Cola North America

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