PEPSI CELEBRATES THE JOY OF RED, WHITE AND BLUE WITH LIMITED-EDITION FOURTH OF JULY CANS
PURCHASE, NY(June 25, 2002) – They’re red, white and blue and they’re a must for any Fourth of July party. Beginning this week in stores across the country, Pepsi will introduce "celebration cans" – specially designed cans featuring Pepsi’s traditional red, white and blue colors in patriotic patterns. Each week, one of four new designs will be released.
Consumers who purchase specially marked 12- or 24-packs of the limited-edition cans will receive a $1 coupon toward their next Pepsi purchase. Two and three-liter Pepsi bottles and fountain cups also will feature one of the designs.
Keeping in the holiday spirit, Jeff Gordon will race a patriotic red, white and blue Pepsi paint-out car in the Pepsi 400 on July 9 in Daytona. At the race, Pepsi will give out CDs with a modern rendition of "America the Beautiful," which will hit the radio airwaves this summer.
"This idea came from our consumers, said Dave Burwick, chief marketing officer of Pepsi-Cola North America. "They told us that creating patriotic red, white and blue cans would be a natural way to celebrate the Fourth of July."
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo, Inc. (www.pepsico.com). Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Mountain Dew, Mountain Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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