PepsiCo To Become An Official NFL Sponsor
PepsiCo has reached a multi-year sponsorship agreement with the National Football League, it was announced today.
Beginning in the upcoming 2002 season, Pepsi-Cola will become the "official soft drink sponsor of the NFL."
PepsiCo may use NFL logos in advertising and promotions.
NFL clubs also will be able to sell local sponsorship packages to Pepsi and other soft drink companies.
Tropicana will become the "official juice sponsor of the NFL." Frito-Lay will continue as the "official snack food of the NFL," while PepsiCo's Gatorade remains the official sports drink of the league, a designation it has held since 1983.
"We are pleased to add PepsiCo to the NFL family of sponsors," said NFL Commissioner Paul Tagliabue. "We look forward to working closely with PepsiCo to develop NFL-themed programs and initiatives."
"We've just created the world's biggest tailgate party," said PepsiCo Chairman and Chief Executive Officer Steve Reinemund. "Combining the power of the NFL and the strength of its fan base with our vast portfolio of brands makes this a winning proposition."
PepsiCo Inc. www.pepsico.com is one of the world's largest food and beverage companies, with annual revenues of $27 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and juice drinks and Quaker foods.
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